Narrative strategist for Web3 projects — campaigns, threads, and ambassador work that make ideas impossible to scroll past.
I'm John Oni, known across Web3 as @i_am_JBS. I live where narrative meets network — turning complex crypto ideas into stories people actually want to share.
My craft is attention. Not hype, not noise — the kind of storytelling that earns it: clear, human, and built to travel. I work with founders and communities who have something real to say and need the right voice to say it.
When I'm not writing threads or shaping campaigns, I'm in the spaces, on the timelines, representing the projects I believe in.
Narrative-led launch and growth campaigns that give a project a story worth repeating.
Thread storms and founder-voice storytelling engineered to travel across timelines.
Ongoing representation in spaces, AMAs, and communities — the human front of a project.
Real case studies from projects I've worked with.
Recognized as an OG KOL within the AgentOS by PRIME community, contributing to the project's visibility and ecosystem through Web3-native content and community engagement.
I worked as Chief Community Manager for Get Wizard, helping manage and support the project's community.
Selected as a Founding Ambassador for Taunt Live — an AI-native live prediction protocol — joining the Collective and representing the project across the community.
Representing FH Protocol as a Web3 Ambassador — active inside the FightHard community, supporting members, and carrying the project's narrative across the ecosystem.
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A story-first thread for WFC, opening with a founder-voice pain-point and carrying the project's narrative into reach.
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An educational narrative thread for Sliqpay — a story-driven intro to the fail-safe payment rail for Africa, opening on a real pain-point to pull the audience in.
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Campaign content for Fefer — a single post contrasting the chase for 100x gains with projects that actually survive, spotlighting $FEFER as one that stuck around.
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A story-led product explainer for Kripicard — opening on a 2am conversation about why crypto "just sits there" and landing on one card that makes it spendable.
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